Category 2016 ISSUE 1Posted on

“WHAT’S IN A NAME?” ALEX KELLEY ’13 AND JED RENDLEMAN ’12 SAY, A CREATIVELY EXHAUSTIVE PROCESS

What’s in a name? Plenty of careful consideration, say Alex Kelley ’13 and Jed Rendleman ’12. The two work for Catchword, an Oakland and New York-based company that identifies potential names for prod…
Continue reading "“WHAT’S IN A NAME?” ALEX KELLEY ’13 AND JED RENDLEMAN ’12 SAY, A CREATIVELY EXHAUSTIVE PROCESS"